One of the things i've learned from reading this article about advertising in social media is from the first article that's called Air Canada: Ruining A Good Idea. Lucile Garner Grant specifically. This stood out to me because at the bottom of the little article there is bullet points saying as to why that article containing her information isn't set up that well because it's not 1. Visually compelling 2. It's burdened with too much text. 3. It's a link post when it should have been a picture post. After seeing those bullet points I realized that it put out a great point, the information was set up well, there wasn't enough visual support to make the article interesting and I honestly think that if there's going to be an article uploaded and published it should look appealing and good to look at so people want to read it and are interested in it. From the next article, JEEP: Evoking the Right Emotions was advertising the vehicle of the Jeep but it wasn't in the best way in my opinion. They didn't even have a picture including the jeep even though it this article was based on emotions. It was a good article other than that but could have also included more information. Mercedes Benz: A Great Product Deserved Better is advertising the new an improved Mercedes Benz but was poorly constructed. The use of information wasn't much because of Poorly called to Action and No Logo. Subaru: Amateur Night
This article is not appealing, there is no information listed to support the photo of the Subaru that is also a super boring shot because it shows no character and no uniqueness. What I've learned about reading these articles as to what NOT to do when advertising is lack of logos, and information that makes the product interesting that attracts people to wanting to know more, also if there's a great shot thats being uploaded make sure there's great information to back it up and not leave it hanging.
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