Jab, Jab, Jab, Right Hook Article

One of the things i've learned from reading this article about advertising in social media is from the first article that's called Air Canada: Ruining A Good Idea. Lucile Garner Grant specifically. This stood out to me because at the bottom of the little article there is bullet points saying as to why that article containing her information isn't set up that well because it's not 1. Visually compelling 2. It's burdened with too much text. 3. It's a link post when it should have been a picture post. After seeing those bullet points I realized that it put out a great point, the information was set up well, there wasn't enough visual support to make the article interesting and I honestly think that if there's going to be an article uploaded and published it should look appealing and good to look at so people want to read it and are interested in it. From the next article, JEEP: Evoking the Right Emotions was advertising the vehicle of the Jeep but it wasn't in the best way in my opinion. They didn't even have a picture including the jeep even though it this article was based on emotions. It was a good article other than that but could have also included more information. Mercedes Benz: A Great Product Deserved Better is advertising the new an improved Mercedes Benz but was poorly constructed. The use of information wasn't much because of Poorly called to Action and No Logo. Subaru: Amateur Night
This article is not appealing, there is no information listed to support the photo of the Subaru that is also a super boring shot because it shows no character and no uniqueness. What I've learned about reading these articles as to what NOT to do when advertising is lack of logos, and information that makes the product interesting that attracts people to wanting to know more,  also if there's a great shot thats being uploaded make sure there's great information to back it up and not leave it hanging.

Ad Analysis

Pollution

I chose this photo for a great example of pollution in advertisement because it sends out a strong message, the reasoning why is because it goes to show just from pollution meaning gases and trash and just from one piece one person may just throw away or gases from vehicles can leave affects on all types of the environment.

This ad is triggered towards adults who happen to drive and may even liter trash, by them stopping all of this it can help any part of an environment.

The unique thing about this photo is its actually true, with all of the pollution it really does kill the environment and with stopping it can get it all back to health. 

Text/Slogan: Give Our Mother Earth A Chance.

The target audience is to anyone who seems to litter and just not care about where any of their trash ends up.

The uniqueness about this photo is how the plastic bag is formed into a sting ray and its showing a really great point, sea animals and animals eat anything that they really can and it ends up killing them if its dangerous enough.

The theme is save the animals that get stuck eating all of the trash and inhale gases that they shouldn't be. 

Text/Slogan: Each year, plastic pollution kills more than 100,000 marine creatures.

This photo mainly focuses gases that pollute the air. Whether people realize it or not there is a lot of gases that go through the air whether its from factories or from any vehicles.

The unique thing about this photo is that there's a person view from in a car and they are driving past factories that are producing so much gases that are polluting the air, The windshield wiper that is going across from left to right is showing what should there which is natural resources such as trees and grass that produce oxygen,

The theme for this picture is going showing how all of these factories are a big reason for pollution that is occurring all the time.

The slogan for this is: Don't pollute, time to reduce!

This photo is representing how you never really know what you could be eating. These two sushi rolls rolled in plastic bags are showing that there is so much waste and garbage just being thrown where ever that it can really affect not only animals and mammals but humans don't realize this either so until there is less pollution this will be a huge problem!

The unique thing about this photo is that you don't always see the bad side of where food comes from and that people should always be very cautious. 

The theme for this photo is just saying be cautious as to what you eat, you may never know if you're not careful.

Text/Slogan: What Goes In The Ocean Goes In You.

Social Issue Project Proposal

My project proposal is coming towards Drinking and Driving i'm going to build an ad around this proving that drinking and driving isn't okay to do no matter who you are or what age you are. its very dangerous and can leave affects on tons of people whether their family or friends.
The reason i'm doing drinking and driving because of past reasons that I would not particularly
 like to share in a blog post.
People should be concerned about drinking and driving no matter who it is. This problem relates to a lot of people whether its friends or family.
Motivation for others to be aware about drinking and driving should not be a difficult task. If there;s certain things brought to peoples attention and past stories from friends and families can make people realize tons of reasons to not drink and drive.